Babson Diagnostics Revolutionizes Blood Testing with Innovative New Brand Identity

Babson Diagnostics is revolutionizing the healthcare industry with its cutting-edge technology, BetterWay™ Blood Testing. This innovative diagnostic blood testing service puts the customer first, ensuring the most accurate and reliable results. With this breakthrough service, Babson Diagnostics is paving the way for a safer, more efficient health care system.

Babson has reimagined the experience of blood testing with a new vision that is accessible, convenient, and less invasive. To reflect this, a new name and logo were chosen to symbolize the end-to-end innovations that make this experience easier for customers and their care providers. This is a revolution in modern blood testing that makes the process easier and more efficient.

Babson Diagnostics is revolutionizing healthcare with its new brand, focused on making health easier for all. By reimagining every step of the blood testing process, from collection to sample handling to analysis, Babson Diagnostics is providing laboratory-quality testing in convenient, accessible locations such as retail pharmacies. David Stein, Chief Executive Officer of Babson Diagnostics, explains, “Our new brand amplifies our mission to create a better way for blood testing.”

The Babson ecosystem offers a revolutionary new way to obtain health information, eliminating the need for painful and time-consuming venipuncture. With its patient service centers, it provides a convenient and hassle-free alternative for the collection of blood samples for analysis.

Our innovative fingertip capillary blood collection method is revolutionizing the way we collect blood samples. No longer do you need to rely on a phlebotomist—our method is simpler, easier, and less stressful than traditional venipuncture. Experience the future of blood collection with our revolutionary technique today!

At the pharmacy, a specialized sample preparation device helps pharmacy technicians accurately and efficiently prepare samples for diagnosis, with automated preanalytical tasks such as labeling, mixing, and centrifugation. This device is designed to reduce errors and streamline the process, helping to ensure accurate diagnosis.

Babson couriers are dedicated to providing superior service, transporting samples to our high-efficiency, CLIA-certified lab. We use only the best-in-class analyzers and proprietary miniaturized assays to ensure medically accurate and easy-to-grasp results. Our commitment is to deliver these results to patients and clinicians in a timely manner.

BetterWay Blood Testing is revolutionizing the way we test blood with its innovative technology. By using only one-tenth of the sample volume required by traditional venipuncture methods, we can now get the same quality, accuracy, and number of tests without sacrificing anything. This is a major breakthrough and will have a huge impact on medical diagnostics.

We are proud to announce the launch of Babson’s blood testing, a revolutionary method of testing that has been overwhelmingly preferred by our clinical study participants. Nearly nine out of ten of these participants would recommend this method to others, solidifying the trust we have built in our innovative solution. At Babson, we prioritize the voice of our customers, which is why we chose the name Babson’s blood testing.

About Babson Diagnostics

At Babson Diagnostics, we are transforming the way people access diagnostic blood tests. Our pioneering healthcare technology is based on science and designed to make the process less invasive, more convenient, and more affordable. We are committed to helping individuals take charge of their health by providing them with the resources they need to make informed decisions.

Babson is revolutionizing the retail pharmacy experience with its patented technologies and cutting-edge ecosystem. With just one-tenth the sample volume of traditional venipuncture methods, Babson’s blood testing offers medically accurate results without sacrificing quality, accuracy, or menu breadth. Get ready to experience the future of retail pharmacy!

Babson has achieved a major milestone in medical technology with the acquisition of key patents in the United States, European Union, and China. Its unique end-to-end ecosystem utilizes microsamples of blood from a fingertip to maximize clinical utility. Furthermore, the company has fully validated a comprehensive set of miniaturized assays that are ready for commercial use in its CLIA-certified laboratory, revolutionizing the medical industry.

Founded in Austin, Texas, Babson is a company dedicated to scientific excellence and innovation, honoring the legacy of Art Babson. Its founders have an impressive background in healthcare, diagnostics, engineering, and laboratory technologies, and are committed to making a lasting impact on the world. With a passion for discovery, Babson strives to revolutionize the way we think about healthcare and diagnostics.

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